Official and Exclusive Tool Partner of Professional Bull Riding (PBR)
We are the Official and Exclusive Tool Partner of the PBR. Professional Bull Riding is one of the fastest growing sports properties in history. In addition to arena signage, we sponsored seven professional bull riders in 2011, including three prior World Champions and the 2010 PBR Rookie of the year. In 2011, our sponsored riders claimed seven event wins, and Silvano Alves (Pilar do Sul, BRA) won the PBR World Championship.