Robbie checks on some calculations at Fontana, CA

Robbie Reiser

Birth Date: June 27, 1963
Residence: Denver, NC
Birthplace: Allenton, WI
Marital Status: Married
Family: Tracy
Children: Ryan, Rhett and Reid

Robbie Reiser was exposed to racing at a very young age. His father John began his racing career in 1957, racing open wheel modifieds. In 1971, John moved on to late models and was named the Milwaukee Area Champion in 1973. As a young boy, Robbie would spend hours in his father's race shop hoping he would one day follow in his father's footsteps, getting behind the wheel himself. Reiser's opportunity came while still in high school, racing the 4-cylinder division at Milwaukee area tracks. Robbie raced these 4-cylinder cars for 2 ˝ years and captured three track championships and one area championship.

In 1984, Robbie Reiser made the switch to late models, like his father, and had a huge amount of success in the division. Robbie grabbed 14 different track, area and regional championships from 1990-1992.

In late 1992, Robbie purchased a NASCAR Busch Series car from the late Dale Earnhardt to run the inaugural Busch Race at the Milwaukee Mile in July of 1993. Things went well, and plans were made to move south and run in the NASCAR Busch Series. Reiser Enterprises was formed in October of 1993, and in January of 1994, Robbie packed his bags and moved to Denver, North Carolina, to set up shop.

Robbie ran a limited Busch Series schedule in 1994, running four races out of his own pocket. In 1995, Reiser picked up a sponsor for a limited schedule, running 17 races with only three race cars. The following season Robbie ran one Busch race at Milwaukee and two truck races in Richmond and Phoenix. Toward the end of the year, Robbie put his own team on hold and went to work for Hut Stricklin's Busch Series team.

In late 1996, Robbie Reiser was approached by Kraft Foods to provide a Busch team for driver Tim Bender for the 1997 Busch Series season. Robbie decided to put his own driving career on hold and assumed the duties of full-time car owner and crew chief. Reiser Enterprises ran eight races with Tim Bender, winning the pole in Atlanta. Tim was injured in an accident at Bristol and resigned from his duties as driver. Robbie took the wheel for the Bristol race and then called upon long-time Wisconsin friend and competitor Matt Kenseth to drive the Kraft car the remainder of the season.

The pairing of old rivals proved successful. Matt competed in 21 races in 1997, grabbing two third-place finishes and started off the 1998 season with a bang, capturing the team's first win in only their second race of the season. Robbie and Matt went on to grab two more wins in 1998 and finished second in the championship points battle.

In 1999, Matt and Robbie's partnership again proved victorious, grabbing four wins, two poles, 14 top-five and 20 top-10 finishes. They also went on to finish third in the championship points race.

Robbie and Matt's relationship moved to a new level in 2000 with both moving to the Roush Racing organization to compete in the Nextel Cup Series. The year proved to be successful for the duo. Kenseth and Reiser captured the Raybestos Rookie of the Year award, as well as their first series win at the Coca-Cola 600 in Charlotte, the longest race in the circuit. Kenseth and Reiser also added four top fives and 11 top 10s to their racing resumes, and finished 14th in the overall point standings.

In 2001, Reiser and Kenseth struggled through the first half of the season, but finished strong with three top fives in the last six races of the year. Led by Reiser, the pit crew beat out 24 of the best crews in Nextel Cup to win the Unocal 76/Rockingham World Pit Crew Competition and set a new world record. Reiser and Kenseth matched the previous season with four top fives, collected nine top 10s and improved one spot in point standings to finish 13th.

In 2002, Reiser led Kenseth and the No. 17 DEWALT Tools team to a series-leading five victories. His pit crew also nailed down their second straight Unocal 76/Rockingham World Pit Crew Championship by shattering their own old record with a 16.81 second stop. Consistency, however, wasn't present enough to finish in the top-five by the end of the year and the team settled for an 8th place finish in the final point standings.

In 2003, Robbie Reiser and Matt Kenseth were on a mission-to win the Nextel Cup Championship. The team started strong with a victory in the third race of the season at Las Vegas. Kenseth grabbed the point lead one race later and never looked back as Reiser and Company led the standings for a record 34 weeks straight. By the end of the year, the Reiser-led team tallied a series-leading 23 top-10 finishes and 11 top-five finishes. When it was all over, Robbie Reiser and Matt Kenseth delivered Roush Racing their first ever Nextel Cup Championship.

In 2004, Robbie Reiser and Matt Kenseth won 2 of the first 3 races of the season as well as the All-Star race. The team finished eighth in the Chase for the Championship